We can feel if people try to hide something from us or maybe even lie to us. It makes us unsafe and uncomfortable. Readers who are uncomfortable will not be hanging on your blog and they will not sign up for your newsletter at all.
Let your readers get to know you. We are most secure with people we know. Show them where you write. Invite them to your writing process. Let them meet you.
Do you design your own covers? Then tell your readers about it.
Do you love to write in bed? Then show it to your readers.
Do you always drink lemon water when you write? Show them!
The readers will meet the real you. They want to get behind the curtain and see the truth.